Launching The Ultimate Guide to Building Your Surf Photography Business
My name is Evan Olbricht, and I’m a professional surf and lifestyle photographer based in San Diego, CA. Over the years, I’ve taken my camera from casual surf sessions with friends to building a business that works with athletes and brands.
That journey is exactly why I decided to create something I wish I had when I started learning photography: The Ultimate Guide to Building Your Surf Photography Business. This isn’t just another gear guide, but it’s a practical roadmap for turning your passion into a real business.
Most photography and creative ebooks focus on equipment or editing. That’s helpful, but what I wanted (and couldn’t find) early on were real-world strategies for actually building a surf photography business.
This Guide Includes:
How to shoot surf sessions and use them to build your portfolio.
Ways to connect with athletes, coaches, and programs without feeling like you’re “selling yourself.”
Step-by-step methods to land internships, get access, and turn those connections into paid clients.
Business frameworks including: pricing, contracts, outreach emails, and delivering galleries that make you look professional even when you’re just getting started.
And everything else you need to know to start a creative business.
Why It Works:
I’ve seen photographers use this guide to go from zero clients to working with local athletes/companies in under a month. For me, it’s the blueprint that helped turn my passion into a legitimate business.
Here’s a quick summary of what makes this book powerful:
Real Business Lessons - Skip years of trial and error
Portfolio-Building Strategy- Shoot what you love and land real clients
Networking & Free Work - Build trust and access opportunities
Practical Templates - Pricing, contracts, outreach
Proven Sales Method - Client galleries that convert
Are You Ready to Build Your Surf Photography Business?
If you’re serious about turning surf photography into more than just a hobby, this is your launchpad.
Right now, you can get 20% off when you sign up for my newsletter on my website before ordering the Ebook.
I’m so excited to finally share this resource with you. I built it to be the roadmap I wish I had when I started, and I know it can help you grow faster, smarter, and with more confidence.
Whether you're a surf-based photographer chasing swells or a creative looking to turn your passion into profit, this is the guide built for you.
The Ultimate Surf Photography Business Guide is a practical, no-fluff 74-page ebook designed to help photographers grow a sustainable business and land consistent clients, especially in the surf, sports, and outdoor space.
You’ll get hands-on advice from someone who’s lived it, with sections that cover:
How to find and book new clients
Real-world pricing strategies (hourly, half-day, project-based)
Building a portfolio that stands out
Writing effective pitch emails (with a template)
Structuring simple but strong contracts
Marketing your work through social, web, and word-of-mouth
The value of choosing a niche
Editing tips and tricks
And much more on gear, editing, storage etc.
Plus, I’ve included plug-and-play resources like:
A sample client contract
A cold outreach email template
Website and portfolio tips
Tools for staying organized and professional
Whether you’re just starting out or refining your business, this guide is packed with real-world examples, insights, and tools to help you stop guessing and start growing.
